Figure Writing (or Text as Body)
If we think about typefaces as human figures, its easy to see the personalities of each character, and the different communities that become typefaces. But the challenge for typographers is to now start making typefaces and characters that move, have action, dance, and come to life. A great example of an artist/typographer who reveals the = typeface as another form of life is Craig Ward.
Excuse the unintentional acronym. (I chose the letter K for my name and didn't think about the consequences of putting three up side by side). These large free drawn K's show different personalities of character as exhibited by their different typeface anatomies.
The fonts depicted above are bodoni, futura, and garamond.